Design That Takes Flight: Where Ideas and Space Soar

In this project, the logo and the space design came together in a way that reflects both the ambition and the practical needs of the client, a company in the restaurant decor and construction industry looking to expand its market reach. They were ready to move beyond their current situation, and that mindset became the driving force behind the design process.

The space was a straightforward warehouse, ripe for transformation into a two-story office. But there was a catch—none of the walls could have windows. This lack of natural light and ventilation posed a challenge for the well-being of future office occupants. Relying solely on mechanical ventilation and artificial lighting wasn’t a sustainable solution, so the design had to think beyond these constraints.

The logo design itself reflects ambition and forward movement. Using a combination of triangles, arrows, and paper airplanes—paired with colors like white and deep red—the logo embodies upward growth, innovation, and a sense of balance between lightness and stability. It speaks not just to the aesthetic of the brand but also to its deeper vision of expanding into new horizons.

The spatial solution involved a clever workaround: installing skylights and opening up a gable wall in the ceiling of the second floor. This not only brought in natural light and fresh air but also transformed the previously enclosed, boxy space into a more dynamic, courtyard-style layout. The highlight? A paper airplane mobile hung from the ceiling, creating a 3D version of the brand's logo, with the gable wall serving as the backdrop. The design connects the interior with the natural world outside—offering views of the sky and the play of light and shadow throughout the day.

In the end, it’s hard to say which came first—the logo concept or the spatial solution. Did the logo inspire the space design, or did the space's limitations drive the logo’s creation? Either way, the result is a perfect marriage of brand identity and environment, with each reinforcing the other in a meaningful way.

The blend of functionality and creativity truly brings the brand to life, making this space much more than just an office—it's an embodiment of the company’s growth and aspirations.

我心飞扬

本案的标志、空间设计工作，同时进行。

客户从事的是装饰行业，不满足现状，意欲发展更广阔的市场。客户的踌躇满志，自然而然地成了标志设计的起点。

仓库很方正，要改造成二层办公室并不复杂。但有一个限制条件，四面墙体不能开窗。缺乏自然通风和采光，对将来办公人员的身心有负面影响。仅靠新风系统和人工照明显然不是上策，封闭，是本项目的“先天缺陷”。

最终的标志图形，由三角形，箭头，纸飞机，房子图案，白色与深红组成，代表着理想，向上，锐意进取，沉稳务实，行业属性，轻盈与稳固，相互依存。形色简约，寓意丰富。

最终的空间方案，在二楼中间位置的天花顶上开出天窗和端壁。不仅引进光与风，彻底解决了封闭空间与周边环境无法自然交汇的问题，还形成了围合庭院式的平面布局。纸飞机吊饰，与背后的端壁，恰好组成一个立体的企业标志造型。仰望蓝天白云，俯察光影层叠，连风，都有阳光的味道，诗意心田。

理想与行业，标识到空间的完美统一。这，究竟是标志思路拓展了空间设计，还是空间“缺陷”启发了标志的设计灵感？

注：端壁，支撑三角结构天窗两侧的山墙。本案中的山墙位置，综合考虑了建筑朝向以及洛杉矶常年的日照和风向。